Mr. Craft’s

    Principles of Business, Marketing, and Finance


       Welcome to Principles of Business, Marketing, and Finance. In the Business part of the class You will learn about the characteristics of a business and the impact of international business on the United States economy. You will also learn the types of business that market goods and services, understand the economic concepts impacting prices and the impact of the government, the legal system, and organize labor in business. In the Marketing section you will analyze the sale process, techniques used to enhance customer relationships and the likelihood of making sales. You will also learn how to advertise to targeted audiences and how to increase sales by employing visual merchandising techniques and special events to increase sales. In the Finance section you will understand the fundamental principles of money. You will learn how to evaluate forms of financial exchange and describe sources of income. You will also understand the purposes and importance of credit. Finally you will have an understanding of personal financial management.

        Since this is a business class, you will be expected to behave in a business like manner. That means you will treat others with respect, work when we are in the classroom, be penalized for coming to class late, and being expected to bring your work materials to class as well as other general employee aspects. In the same way, you will be rewarded as employees are, with success in the class that includes good grades while learning valuable tools that will help with future jobs as well as life.

     Class rules:

    1.      Bring all books, materials, and supplies to class everyday.

    2.      Be respectful to students as well as the teacher

    3.      Stay on task during work time

    4.      Follow all rules from the student code of conduct


    1.      Verbal warning

    2.      Parent Contact

    3.      Teacher detention

    4.      Discipline referral


    1.      Success in the class!!!!

     Grading Policy:

                50% Test Grades

    50% Daily Work: Includes work ethic grade based on being on time, having material, wearing your ID, being in dress code, and working during work time.

    Make up work policy:

                   Is covered on page 10 of the Channelview ISD Student Handbook.

    I look forward to a great year and am excited to have your child in my class.